Businesses here are good at getting attention. A summit fills its registration form, one post brings a school a hundred enquiries, and the sales WhatsApp never goes quiet. The sale is lost afterwards:
An enquiry lands on WhatsApp at 11 pm and gets an answer two days later, after the buyer has paid someone else.
A thousand registrations sit in three spreadsheets, and the same person is in all three.
Nobody owns the next step, so nobody takes it.
Most CRMs are priced in dollars, built for large companies with an operations team, and treat WhatsApp as an afterthought. So we built Leadboard around the way selling works here: leads arrive in bursts, buyers ask on WhatsApp, and a quick, warm answer wins.