Start free, then pay per person on your team, in naira on local payment rails or in dollars. No onboarding fee, no seat minimum, and every number below is the limit the platform enforces.
Calling & SMS are available on naira billing.
The WhatsApp AI sales agent comes with Starter and upIt answers WhatsApp enquiries in seconds, day or night, follows up, and hands ready buyers to your team. Each reply uses 2 AI credits from your plan; WhatsApp message fees come from your Leadboard wallet. Agent replies a month on each plan:
Live chat is included in every planPut a chat bubble on your website and answer visitors from the Leadboard inbox, on the web or your phone. Chats a month on each plan:
1,000 contactsPeople - leads, customers, subscribers. One row per person, with their name, email and phone.
100 open dealsSales opportunities currently in play - one per potential sale. A deal is 'open' from the moment you create it until you mark it won or lost.
1 pipelineA pipeline is the set of stages a deal moves through, from first contact to won. Most teams start with one; larger teams run separate pipelines for different product lines.
200 emails a month
Live chat on your website - 25 chats a month
1 GB of document storage
Support - Community + docs
Starter
2–10 people
$12/user/month
$144 per user, billed yearly - saves 20%
For small teams that want every lead followed up, with the WhatsApp AI agent.
Unlimited seats, billed per seat
10,000 contactsPeople - leads, customers, subscribers. One row per person, with their name, email and phone.
2,000 open dealsSales opportunities currently in play - one per potential sale. A deal is 'open' from the moment you create it until you mark it won or lost.
3 pipelinesA pipeline is the set of stages a deal moves through, from first contact to won. Most teams start with one; larger teams run separate pipelines for different product lines.
1,000 AI credits a month for the WhatsApp AI agentOne shared pool that powers every AI feature in Leadboard - receipt scanning today, campaign drafting and lead insights next. Refills every month.
3 automation rulesIf-this-then-that rules that run in the background. Example: when a lead's score crosses 80, assign it to a rep and notify them.
2,000 emails a month
Connect a Gmail or Office 365 inboxConnect your own Gmail or Office 365 mailbox. Emails you send from Leadboard go from your address, and replies land back in the deal or contact thread.
Send from your own domainEmails go out as name@yourcompany.com instead of a Leadboard address, using SPF and DKIM records you set once.
Live chat - 1,000 chats a month, full visitor insights
Support - Email, 48h
Most popular
Growth
10–50 people
$29/user/month
$348 per user, billed yearly - saves 19%
For teams that want every lead worked: more agent replies, automation, and ChatGPT or Claude.
Unlimited seats, billed per seat
100,000 contactsPeople - leads, customers, subscribers. One row per person, with their name, email and phone.
25,000 open dealsSales opportunities currently in play - one per potential sale. A deal is 'open' from the moment you create it until you mark it won or lost.
5,000 AI credits a month for the WhatsApp AI agentOne shared pool that powers every AI feature in Leadboard - receipt scanning today, campaign drafting and lead insights next. Refills every month.
25 automation rulesIf-this-then-that rules that run in the background. Example: when a lead's score crosses 80, assign it to a rep and notify them.
20,000 emails a month
Run it from ChatGPT or Claude
API, webhooks and the MCP serverA live connection that lets ChatGPT, Claude and other AI assistants read from and write to your Leadboard workspace on your behalf.
3 connected Gmail or Office 365 mailboxesConnect your own Gmail or Office 365 mailbox. Emails you send from Leadboard go from your address, and replies land back in the deal or contact thread.
Your branding on outbound emailsRemoves the 'Powered by Leadboard' footer from campaign and workflow emails so recipients see only your brand.
Unlimited live chats on 3 websites, no Leadboard branding
Support - Email + chat, 24h
Scale
50+ people
$59/user/month
$708 per user, billed yearly - saves 18%
For organisations with big intakes, with unlimited records and seats.
Unlimited seats, billed per seat
Unlimited contacts, deals and organisationsCompanies you sell to. One organisation groups every contact, deal and invoice tied to that business - the B2B account view.
20,000 AI credits a month for the WhatsApp AI agentOne shared pool that powers every AI feature in Leadboard - receipt scanning today, campaign drafting and lead insights next. Refills every month.
Unlimited automations and drip campaignsAutomated email sequences sent over days or weeks - for onboarding, nurturing a cold lead, or a launch.
100,000 emails a month
Unlimited connected Gmail or Office 365 mailboxesConnect your own Gmail or Office 365 mailbox. Emails you send from Leadboard go from your address, and replies land back in the deal or contact thread.
Unlimited live chats on 10 websites
500 GB of document storage
Custom roles and IP allowlistingOnly allow sign-in from specific office or VPN IP addresses. Everyone else is blocked at the door.
99.5% uptime SLAA contractual commitment to keep the service available at least 99.5% of the time each month, with service credits if we miss it.
Support - Priority, 8h
Enterprise
For large and regulated organisations working every lead across many teams and branches. Need SAML, SCIM, a signed DPA, data residency or custom limits? Those are agreed, not listed.
Call and text leads from the deal. Numbers are billed with your plan; minutes and SMS come from call credit you top up (from ₦2,000). Available on Starter and above, in naira.
Phone number₦8,500 / monthSetup free. Every rep can use it.
Outgoing calls₦25 / minRecorded and logged on the deal.
Incoming calls₦10 / minVoicemail included.
SMS₦7.50 / page160 characters per page.
AI call notes+₦15 / minTranscript, summary, action points. Optional, off by default.
Calling prices never change with the annual discount or coupons. No VAT is added. Call credit never expires and is non-refundable. Recordings are kept for good and count toward your plan's storage.
Compare every plan
Every number below is the limit the platform enforces, not a marketing approximation.
Feature
Free
Starter
Growth
Scale
Seats
1
Unlimited
Unlimited
Unlimited
Contacts
1,000
10,000
100,000
Unlimited
Organisations
250
2,500
25,000
Unlimited
Open deals
100
2,000
25,000
Unlimited
Pipelines
1
3
15
Unlimited
Stages per pipeline
6
10
25
Unlimited
Custom fields per object
5
25
100
Unlimited
Groups and tags
10
100
1,000
Unlimited
Products in the catalogue
10
250
5,000
Unlimited
Workspaces per owner
1
3
10
Unlimited
Emails per month
200
2,000
20,000
100,000
Emails per day
50
300
2,000
10,000
Emails per hour
20
100
500
2,000
Email templates
3
25
Unlimited
Unlimited
Verified sender identities
1
2
10
Unlimited
Connected email inboxes (Gmail / Office 365)
Not included
1
3
Unlimited
Custom sending domain
Dedicated sending IP
Remove Leadboard branding from emails
Active workflow rules
Not included
3
25
Unlimited
Workflow runs per month
Not included
1,000
25,000
Unlimited
Drip campaigns
Not included
1
10
Unlimited
Lead scoring rules
Not included
5
50
Unlimited
Sales and marketing targets
AI insights
AI credits per month
Not included
1,000
5,000
20,000
Knowledge base sources
5
25
200
1,000
Booking links (public pages to book a meeting)
1
Unlimited
Unlimited
Unlimited
Chat widgets (websites)
1
1
3
10
Chats per month
25
1,000
Unlimited
Unlimited
Chat history in the inbox (days)
30
180
730
730
Visitor insights: pages viewed, source, ad and UTM tags
Remove "Powered by Leadboard" from the chat
Connected social accounts
Not included
2
10
Unlimited
Scheduled posts per month
Not included
30
500
Unlimited
Social analytics
Not included
Basic
Full
Full
Invoices per month
5
50
500
Unlimited
Quotes per month
Not included
Not included
200
Unlimited
Recurring invoice schedules
Not included
5
100
Unlimited
Tax configurations
1
3
Unlimited
Unlimited
Multi-currency invoicing
Remove Leadboard branding
Expense tracking (per month)
Not included
100
1,000
Unlimited
Expense categories
Not included
20
Unlimited
Unlimited
Recurring expenses
Not included
Not included
50
Unlimited
Payables - vendors, bills, payment runs
Bills per month
Not included
Not included
500
Unlimited
Vendors
Not included
Not included
200
Unlimited
FIRS e-invoicing (IRN on every invoice)
Withholding tax on invoices
Customer credit, advances and deposits
Automated payment reminders
Customer portal and statements
Pay-online links (your Paystack or Stripe)
Aging and finance reports
Document storage (GB)
1
5
50
500
Largest single upload
10 MB
25 MB
100 MB
250 MB
API keys
Not included
1
5
Unlimited
API requests per day
Not included
1,000
25,000
250,000
API requests per minute
Not included
30
120
600
Webhook endpoints
Not included
2
20
Unlimited
MCP server access
ChatGPT and Claude connectors
All seven built-in roles
Field-level visibility
Custom roles
Audit log retention (days)
7
30
365
1,095
Audit log export
Google and Microsoft SSO
SAML and SCIM provisioning
IP allowlisting
Signed DPA
Data residency choice
Sandbox workspace
Support
Community + docs
Email, 48h
Email + chat, 24h
Priority, 8h
Uptime SLA
Never behind a paywall
Full export of every record you own, as CSV or JSON.
Contact unsubscribe and the preference centre.
Deleting your data and closing your account.
Two-factor authentication.
Reading your own data in the app, even after a downgrade or a failed payment.
Seven days of audit log visibility.
How billing works
• No onboarding fees, on any plan, ever.
• No seat minimums. Add and remove seats whenever you like.
• Naira is charged by Paystack - card, bank transfer or USSD. Dollars are charged by Stripe.
• Naira pricing is set for the local market, not converted from the dollar price. Naira plans include a smaller monthly email allowance, shown in the table above.
• Annual billing saves about 20% and is charged once, upfront.
• Upgrades apply immediately and are prorated. Downgrades take effect at the end of the period you have paid for.
What “unlimited” means. Unlimited means unlimited records, seats and pipelines. Email volume, document storage and API calls have stated numbers on every tier, including Scale, because each has a real cost per unit.